Why Wagyu?

Wagyu is arguably the best and most expensive beef money can buy. With its exceptional marbling, superior tenderness and exquisite flavor, it’s no wonder Wagyu is the pinnacle of the beef world.

Through careful genetic selection and feeding, Wagyu producers can create an experience for connoisseurs unmatched by any other beef. From executive chefs to the weekend barbecue fan, Wagyu offers a level of quality that can be enjoyed by everyone. And with its proven health benefits, choosing Wagyu isn’t just a treat for your taste buds, it’s great for your heart as well.

Not only is it the AWA’s purpose to educate consumers about the wonderful attributes of Wagyu, we also encourage our members to market their beef products with confidence and truth in labeling due to our extensive DNA verification and registration process.

Wagyu beef really does take red meat to a level beyond Prime. Try it today.