AWA Friday Newsletter - April 2, 2021

AWA Friday Newsletter - April 2, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.

VOL 2, NO 14

“I bought some Wagyu cross calves at the stockyards in 2019, fed them out and had the first steak at home. My wife says “we can’t run out of that!” We’re here to buy a bull.”

I continue to hear similar comments and the great experience people across the country have had with their first taste of Wagyu beef. This last week I was stopped twice in the airport and once at a retail store because I was wearing a Wagyu vest. One was to tell me how much they liked Wagyu beef and the other two were interested in investing in Wagyu genetics. They’ve been added to our contact list and will be getting updates on upcoming sales and other events of the American Wagyu Assocation.

These comments and others are reflective of the new membership applications we receive daily here at the AWA office. While 2020 was the strongest year historically for membership of the AWA 2021 promises to be even better! For the first three months of 2021 the AWA is experiencing a 49% increase in new membership applications compared to the same period of time last year!

Demand for Wagyu beef has never been greater than it is today! And we are sitting on the best market in the world for marketing Wagyu beef.

AWA to host 2023 World Wagyu Conference
I am excited to announce that the AWA Board of Directors recently accepted an invitation from the World Wagyu Council to host the 2023 World Wagyu Conference! We welcome the opportunity to invite the world to see great Wagyu genetics and experience our fantastic Wagyu beef.
Stockmanship and Stewardship – 2021 Tour Dates
Stockmanship and Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, facility design sessions to best run your operation and industry updates you won’t find anywhere else.
Dates of upcoming 2021 Tour
 July 17-18, 2021 Elko, NV
August 27-28, 2021 Durango, CO
September 10-11, 2021 Danville, IN
October 9-0, 2021 Ontario, OR
October 22-23, 2021 Bowling Green, Ky
To learn more:

Learn More About EPD
Trait descriptions, how to read the EPD, information on accuracy, percentile rank tables and guidelines for the publication of EPD are all available, simply follow this link:

AWA Adjustable Ball Caps Now Available
Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from including our new adjustable ball caps in three different colors for $20 each! With each purchase you are helping support your association and proudly support this great Wagyu breed.

2021 AWA Annual General Membership Meeting and Conference

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

AWA Calendar
April 1, 2021 – Annual Membership Renewal – Late Fees Apply
May 1, 2021 – CAR Fall Enrollment Starts

June 30, 2021 – CAR Fall Enrollment Deadline – Fees Increase July 1
September 23 - 25, 2021 – Annual General Meeting and Conference, Fort Collins, CO


Upcoming Member Events
April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas
April 24, 2021 - The Steaks are High Sale – Tenroc Ranch, Salado, Texas
May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington
June 4, 2021 – Midwest Wagyu Association Meeting, Salina, KS
June 5, 2021 – Passion For Prime – Salina, Kansas
Oct. 23, 2021 – Vermont Wagyu Production Sale – At the Farm in Springfield, VT

To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links
Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety
Beef Cattle Community

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.