AWA Friday Newsletter - April 9, 2021

AWA Friday Newsletter - April 9, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.

VOL 2, NO 15

2021 continues to bring good news to the Wagyu breed.  Auctions have been strong and well attended, new membership applications continue to come in, and demand for Wagyu beef has never been stronger.
Included in this week’s newsletter is an article from NCBA that brings good news to the Wagyu breed as demand for beef is up, consumer confidence is strong, and positive trend to online and farm to market sales.
The 2021 Beef Improvement Federation (BIF) Research Symposium and Convention program is now confirmed. This year’s event will be hosted in person June 22-25 in Des Moines, Iowa. 
Also, a note from our good friends in Australia as they prepare to host their annual conference and tour April 27-29, 2021.

Change of Physical Address at the AWA Office
The city of Post Falls, ID has changed our physical mailing address for 911 purposes.
If you send anything to the AWA via UPS or FedEx please update your records accordingly:
American Wagyu Association
958 S Lochsa St. Suite 120
Post Falls, ID 83854
For all regular US Postal Service Mail please continue to use our regular mailing address:
American Wagyu Association
P.O. Box 1115
Post Falls, ID 83877
This is the best address for US postal service mail.
If you any questions regarding the change of address, please contact the AWA office.

Impact of COVID-19 on Consumer Behaviors (NCBA)
The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time1, according to a new report released by the National Cattlemen’s Beef Association(NCBA), a contractor to the Beef Checkoff, that examines the impact of COVID-19 pandemic on consumer attitudes, behaviors and perceptions. 
“The impact of the pandemic has been transformative in every corner of our economy,” said Buck Wehrbein, 2020 NCBA Federation Division Chair.  “The good news is that consumers are choosing beef more often as they adapt to cooking more at home.”  The full “State of the Consumer” Report, with detailed statistics and graphs can be found here.…
Iowa to Host 53rd Annual Beef Improvement Federation Research Symposium and Convention
MANHATTAN, KAN. – The 2021 Beef Improvement Federation (BIF) Research Symposium and Convention program is now confirmed. This year’s event will be hosted in person June 22-25 in Des Moines, Iowa. 
The BIF Symposium features two and a half days of educational programming and a full day of tours. The first general session — “Beef Industry: Where is it going?” — will feature presentations by Michael Uetz, Midan Marketing; Jim Pillen, Pillen Family Farms; and Dr. Dan Thomson, Iowa State University Department of Animal Science chair. During the second general session the theme will be Precision Livestock Technology. Speakers Thursday will include Dr. Alison Van Eenennaam, UC Davis; Justin Sexten, Precision Livestock Analytics; Pat Wall, ISU extension specialist; Reiss Bruning, Bruning Farms; and Cody Jorgensen, Jorgensen Land and Livestock.
The afternoon technical breakout sessions both days will focus on a range of beef-production and genetic-improvement topics. The conference also features a Young Producer Symposium on Tuesday afternoon, designed for networking and to equip young cattle producers with essential knowledge as they grow their role in the business. Tuesday evening attendees will enjoy an opening reception as well as the National Association of Animal Breeders (NAAB) symposium.
This year’s event is being planned to take place in person. “The BIF Board believes it is imperative to provide ‘face-to-face’ networking and educational opportunities for its members. We understand that our in person 2021 meetings might look a little different, but we are excited to begin meeting together again,” says Dr. Bob Weaber, BIF executive director.
Registration is scheduled to open April 15. Online registration will be available at
For more conference details, including registration options, complete program and lodging information, visit Prior to and during this year’s symposium, be sure to follow the event on social media channels using the hashtag #BIF2021.
Each year the BIF symposium draws a large group of leading seedstock and commercial beef producers, academics and allied industry partners. The attendance list is a “who’s who” of the beef value chain, offering great networking opportunities and conversations about the issues of the day. Program topics focus on how the beef industry can enhance value through genetic improvement across a range of attributes that affect the value chain.

Learn More About Expected Progeny Differences
Trait descriptions, how to read EPD, information on accuracy, percentile rank tables and guidelines for the publication of EPD are all available, simply follow this link.

Australian Wagyu Association Hosts WagyuEdge 2021: In-person, Online, On-demand
The WagyuEdge 2021 Annual Conference and Tour will take place 27-29 April, at RACV Royal Pines Resort on the Gold Coast, with the Tour for delegates to take in southern and central Queensland Wagyu operations between 30 April – 3 May to finish up at Beef2021 in Rockhampton.
The Wagyu sector’s annual conference and tour attracts between 400 and 600 attendees annually.  This year online attendance is offered as part of our first ever hybrid conference presentation.
Registrations are open to virtual delegates for the conference. We welcome our international members to be a virtual delegate, with full access to all the conference presentations as it happens.  All presentations will also be recorded and posted immediately so that you can get up and watch at a time it suits you.
Our speakers have a high level of expertise in Wagyu production, genetics and marketing and will include leading Japanese Researchers in genetics and production trends in Japanese Black, keynote Australian and New Zealand presenters from large and developing supply chains focused on genetics, global marketing and integrity.
Our focus is to gain insights on herd re-building and genetic improvement and scaling up across the sector.  We will hear first-hand from leading Australian and international Wagyu operations on their experiences and factors underpinning their success.
A particular highlight of the conference is the Elite Wagyu Sale, to be held on Day 2, 28 April 2021, featuring the top 5% of EBV traits and top 1% of Breed $Indexes. With limited Lots in this Sale, it is promising to be a high caliber Sale, attracting Vendors and Buyers from around the world.
An additional treat for attendees is the 2021 Wagyu Branded Beef Competition Gala Dinner announcement ceremony.  The AWA Branded Beef Competition is the pinnacle of Wagyu awards, renowned across the sector as the benchmark for national brand recognition by industry.  Awarding of winners, including the overall Grand Champion Wagyu Brand for 2021, will take place during the Gala Dinner on Day 2.
Early Bird rates for onsite delegates are currently open, and close 30 March 2021. For those that cannot make the event in person - registration is available for virtual delegates where all presentations will be available to watch online or at their leisure. To register, visit

AWA Adjustable Ball Caps Now Available
Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from including our new adjustable ball caps in three different colors for $20 each! With each purchase you are helping support your association and proudly support this great Wagyu breed.

2021 AWA Annual General Membership Meeting and Conference

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

Bowman Farms Complete Dispersal Sale Report
March 27th, 2021, Roaring River, North Carolina
Auctioneer: Butch Booker
Sale Manager: James Danekas & Associates Inc.
Internet Venue:
49 Fullblood Females $11,174.00
17 Fullblood Bulls $9,603.00
10 2020 Born Heifer Calves $9,450.00
14 2020 Born Bull Calves $4,900.00
Beyond offering the Wagyu industry an incredible selection of genetics, the Bowman family also wins an award for amazing hospitality. The Bowman Farms team opened up their picturesque farm to a very excited group of Wagyu enthusiasts to take a look at the lineup of their sought-after genetics. Across the way from the farm where the scenery continued to get better is where the auction took place; housed in a spectacular event venue. The large crowd took over the venue which made for a very competitive and exciting auction and when combined with a very active internet crowd, the outcome of the event made history with record averages within the breed. The final outcome was a gross over $900,000 and animals selling to 15 different states and many parts of Canada.
View the Complete Report

AWA Calendar
April 1, 2021 – Annual Membership Renewal – Late Fees Apply
May 1, 2021 – CAR Fall Enrollment Starts

June 30, 2021 – CAR Fall Enrollment Deadline – Fees Increase July 1
September 23 - 25, 2021 – Annual General Meeting and Conference, Fort Collins, CO


Upcoming Member Events
April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas
April 24, 2021 - The Steaks are High Sale – Tenroc Ranch, Salado, Texas
May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington
June 4, 2021 – Midwest Wagyu Association Meeting, Salina, KS
June 5, 2021 – Passion For Prime – Salina, Kansas
Oct. 23, 2021 – Vermont Wagyu Production Sale – At the Farm in Springfield, VT

To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links
Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety
Beef Cattle Community

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
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