AWA Friday Newsletter - August 27, 2021

AWA Friday Newsletter - August 27, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


Vol 2, No 35

More than any other beef breed in the United States members of the American Wagyu Association have a more direct connection to the consumer. No other beef producer (as a breed) has the relationship with the consumer as the American Wagyu producer! You’ve interacted directly with the consumer that’s experienced your product and it’s driven you as a producer of Wagyu Beef to produce and offer the best beef product in the world.

We’ve been featuring speakers for the upcoming conference September 23-25, 2021.  There will be a wide range of speakers and topics including Herd Health, Genetics, Beef Fabrication, Marketing of Wagyu Beef, and more.

This week we are featuring two speakers for the AGM & Conference, Kenichi Kato, Japanese Butcher, International Wagyu Consultant, and Educator.  Also, Dr. Stephen Smith, Regents Professor & Meat Scientist, Texas A&M University.

We look forward to seeing you in Fort Collins, CO., September 23-25, 2021.


He is a fourth-generation artisan butcher, and operates a boutique butcher shop, a restaurant, and department store deli in Kyoto, all featuring his specialty meats.

The butcher shop, Kyoto Nakasei was established in 1981, and is renowned as a pioneer of dry-aged meat in Japan. It specializes not only in dry-aging technique, but also cattle breed and feed assessment, carcass quality evaluation, and dry-aged meat conditioning. A unique feature of this business is their matching of client preferences to bespoke cuts based on their deep understanding of their clients’ tastes and the unique flavor characteristics of each animal, which is only possible with a uniquely deep knowledge of the product.

It has been a personal life goal of Mr. Kato to be a bridge between the meat industry and meat science, and to this end he pursued a Master’s Degree in Animal Science at Colorado State University's Center for Meat Safety & Quality in 2008. He has been active in numerous meat science research projects since returning to Japan and has recently been advising producers and restaurants both in Japan and internationally, such as Korea and Thailand. Mr. Kato participates in a number of Japanese national and regional government promotional programs and was featured in the movie "Steak Revolution".

You can find out Mr. Kato on YouTube cannel of Ministry of Agriculture in Japan.

Watch it here

Dr. Smith obtained a B.S. degree from California State College, Bakersfield, and a Ph.D. degree from the University of California, Davis. Dr. Smith began his professional career at the U.S. Meat Animal Research Center in 1979 and joined the faculty at Texas A&M University in 1983. He has collaborated with scientists in the U.S., Japan, Australia, South Korea, and China to document the regulation of the deposition and composition of bovine adipose tissue. He also has documented the effects of beef intake on risk factors for cardiovascular disease in men and women.

Dr. Smith is a member of the American Meat Science Association, the American Society of Animal Science, and the American Society for Nutrition. He served as Editor-in-Chief for the Journal of Animal Science and received the Young Animal Scientist Award, Animal Growth and Development Award, Award in Meats Research, and Faculty Fellow Award from the American Society of Animal Science. Dr. Smith also received the Regents Professor Award and Senior Faculty Fellow Award from Texas A&M University. Dr. Smith and his wife, Dana, have a daughter, Ellen, and two sons, Ethan and Evan.

Advertising Now Available in the 2021
Annual Conference Program

Deadline: Monday, August 30th
Proceeds go to support the Annual Conference, research, and other association programs. The conference program is mailed to the entire active membership of the AWA and used for promotion throughout the year at other events and inquiries.

This is an excellent way for members of the American Wagyu Association and service providers to let others know about their great genetics and services. Click on the following link for rates and specifications. Please contact the office to reserve your spot.

Registration for our 2021 AGM and Conference
is now OPEN!

This year the conference is in Fort Collins, Colorado and we have been working very closely with the Colorado State University Department of Animal Science to put on a very informative and fun conference.

Please click on the above link to view the sponsorship opportunities, the preliminary schedule, presenters and also the link to the registration form.

We hope you will consider becoming a sponsor for this year’s conference. We have many different types of sponsorships to suite your business needs.

If you have any questions, please feel free to contact the office.

Steps to Submitting Performance Data – #13
Inputting Yearling Data Part 1:

Select My Account: View from the left-hand menu to bring up your General Profile Information Page. (Click on screenshot thumbnails to enlarge)

‘Herd’ should be preselected from the row of tabs located in the middle of this page. Click the ‘All’ button in the row beneath the tabs to bring up your entire herd list, or click the most appropriate filter button by sex and age to bring up the animals for which you will be submitted weaning data.
After you have located the animal(s), click the box under the column titled ‘Year’. This will update to ‘Queued’.

Select Work Queues: Weaning from the left-hand menu to bring up the weaning queue in progress. Find the work order that has been generated and click ‘Go to this Queue’

Information to Enter for the Animal

Registration Number: This will autofill with the animal’s registration number or unregistered number if queued on the main General Profile Information Page.

Name: Name of the calf.

Prefix/Tattoo: Permanent ID for the animal. This will autofill with the herd prefix and tattoo that was submitted for this animal when it was recorded.


Sales Report
The Elite Wagyu Sale
8/21/21, Salado, TX
23 Bulls Gross $445,000 Avg – $19348
90 Females Gross $643,100 Avg – $7,146
113 Live Cattle Gross $1,088,100 Avg – $9,629
45 Semen and Embryo Units Gross – $39,200
Auctioneers: Rob Schacher and Bruce Miller
Sale Management: Schacher Auction Services

Download the full report


AWA Window Shades
Now Available

Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed. It's hot out there. Check out our new AWA window shade to help you beat the heat!

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter!