AWA Friday Newsletter - December 4, 2020

AWA Friday Newsletter - December 4, 2020 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


Have you ever wished for a better way to discover and engage new customers? As 2020 begins to wind down and we start making plans for 2021, by the way don’t skip the black eyed peas this time, we should be thinking of ways to expand our reach and attract more customers to not only our ranch but to the breed as well. It’s new members and customers that will direct the future of this breed in a positive way through the growth of the association. 

Think about ways you might reach out to prospective customers through attending as many events as you can and build your contact database. If possible, set up a booth at local, area, state, and even national events.  You never know when that next contact might be the best customer you’ve ever had.

Additional ways are to take advantage of the many opportunities offered through the American Wagyu Association advertising programs; rather it’s the annual breeders guide, eBlasts, or on the AWA website premium advertisers page. If you have questions about advertising with the AWA please give us a call, we would be happy to visit with you.

2021 AWA Breeders Guide

We are now accepting advertising submissions for our 2021 Breeders Guide. Distributed to all new members and featured at shows, conferences and under the Where to Buy section of the AWA website, the Breeders Guide is one of the best ways to get your brand seen.

Click on the adjacent thumbnail to sample the 2020 guide. If you're interested in participating in the 2021 edition, please contact the AWA office for pricing and specifications. 

AWA Board Election Results

During the AGM a great slate of candidates were nominated to serve as AWA Board of Directors. Voting has been completed and we are pleased to announce the results for the three open positions on the AWA Board of Directors for 2021 to serve three-year terms beginning January 1, 2021.

Congratulations to each and thank you very much for your willingness to volunteer your time and efforts to serve the American Wagyu Association.

Pamela Armstrong - Maple Row Stock Farm - Clarence, NY

Ryan Bagley - Bagley Beef Company - Logansport, LA

Matt Rainey - Caroland Farms - Landrum, SC


Christmas is just around the corner. Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Share A Favorite Photo

We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will choose one a month to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

Upcoming Member Events

January 21-25, 2021 – The New Year's Collection 2021 –

February 11-13, 2021 – Sandhills Performance Wagyu/Schardt Cattle Company Online Sale –

March 20, 2021 – Triangle B Ranch's 10th Annual Spring of Opportunites Sale

March 27, 2021 – Bowman Farms Complete Dispersion – Clemson University, North Carolina

April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas

May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington

June 12, 2021 – Passion For Prime – Salina, Kansas
To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.