AWA Friday Newsletter - November 13, 2020

AWA Friday Newsletter - November 13, 2020 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


Carcass Data Collection

Being able to objectively measure performance followed by critical analysis of the data allows for improvement in measurable traits. By making improvements in both data collection and analysis we can provide tools which result in measurable improvement with each succeeding generation produced. As the American Wagyu Association prepares to release its first genetic evaluation for birth, growth and milk traits we must continue to focus on reporting data to the AWA for not only those traits but also very important carcass traits.

Breeder involvement will be the key to the success of the American Wagyu Associations performance programs and genetic evaluations. As members of the AWA you must become involved and devout yourself to creating a habit of reporting birth and growth data for all your calves, not just those that you intend to register. In addition, it is imperative that you report carcass data to the association if you have calves you are harvesting.

While some will say that they only have a few calves they harvest and it doesn’t add any value to the association it’s the accumulation of this data across multiple herds that will build a valuable database for not only the association, but your breeding program as well. In many cases you may already be collecting or have collected useful data and it’s only a matter of reporting that information to the AWA.  Or it may be with only a few additional steps valuable carcass data can be collected. The AWA has guidelines available to help you through the process of collecting and reporting carcass data.

If you have any questions please reach out to the AWA office and we will be happy to visit with you.

Annual General Membership Meeting and Director Voting
The Virtual Annual General Membership meeting last week went smoothly and was well attended. We thank everyone for their patience as we worked through our first virtual meeting and look forward to getting back to a live event next September in Fort Collins, CO hosted by Colorado State University.
During the AGM a great slate of candidates were nominated to serve as AWA Board of Directors. Voting will begin on Monday, November 9, 2020 and last through Monday, November 30, 2020 by 5:00 PM Pacific time.
AWA members in good standing eligible to vote as of September 30, 2020 will receive an email from Simply Voting with your login information. Be sure to check your spam and junk folders if you don’t see it in your inbox. You can login to your DigitalBeef account and check the email address we have for you. If you need to make any changes contact the office right away.
Candidates for the 3 available director positions are (in alphabetical order) as follows.

Pamela Armstrong - Maple Row Stock Farm - Clarence, NY
Ryan Bagley - Bagley Beef Company - Logansport, LA
Matt Rainey - Caroland Farms - Landrum, SC
Marlin Stutzman - Schonbrook Farms - Howe, IN

AWA 2020 Virtual Conference Presentations

With a successful Annual General Membership meeting wrapped up, the virtual conference presentations are now available for viewing. If you registered for the AGM you should have already received your login, password and link to the presentations. If you have not yet registered, there is still plenty of time to experience them.

After clicking the link above and entering your contact info, the AWA will send you an invoice for $100 for the conference registration fee. Once paid, you'll receive a login, password and a link to the virtual presentations by our conference speakers. The presentation videos will go live October 30, 2020 and will be available to view on demand until Jan 1, 2021. Please contact the AWA with any questions.

Speaker Presentations include:

Francis Fluharty, Ph.D.
Animal & Dairy Science | Professor & Department Head,
University of Georgia
Topic: Nutrition of the Cow Herd, and Implications for
Reproductive Performance, Fetal Development and Calf
Matt Spangler, Ph.D.
Professor, Extension Beef Genetics Specialist, University of Nebraska
Topic: The Value of Phenotypes in A Genomic World
Mark Gardiner
Gardiner Angus Ranch, Ashland, KS
Topic: Data Based Selection and Technology Application Used
for Progress at Gardiner Angus Ranch
William Herring, Ph.D.
Director of Genetic Development, PIC, Hendersonville, TN
Topic: How Science Continues to Impact Livestock Production
Jamie Courter, M.S.
Beef Product Manager, Neogen
Topic: Advancements in Genomics
Mike MacNeil, Ph.D.
Delta G, Miles City, Montana
Topic: Inbreeding and Linebreeding
Harvey Blackburn, Ph.D.
USDA Agricultural Research Service’s National Animal Germplasm
Program, Fort Collins, CO
Topic: Genetic Diversity in the American Wagyu Population
Joe Heitzeberg
CEO & Co-Founder, Crowd Cow
Topic: Farm to Fork Wagyu in 2020 and Beyond

Presentations brought to you by these amazing sponsors:

2021 AWA Breeders Guide

We are now accepting advertising submissions for our 2021 Breeders Guide. Distributed to all new members and featured at shows, conferences and under the Where to Buy section of the AWA website, the Breeders Guide is one of the best ways to get your brand seen.

Click on the adjacent thumbnail to sample the 2020 guide. If you're interested in participating in the 2021 edition, please contact the AWA office for pricing and specifications. 

Stockmanship & Stewardship

Stockmanship and Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, facility design sessions to best run your operation and industry updates you won’t find anywhere else. Learn from stockmanship experts Curt Pate and Ron Gill and get BQA certified! While a virtual event was just wrapped up, others will be scheduled this coming year.


Have you been looking for ways to help promote the Wagyu Breed?  Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Make sure to check out popular carcass grading cards now in stock!

Share A Favorite Photo

We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will choose one a month to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

Upcoming Member Events

November 17, 2020 – Triple Crown Steak Challenge – Auction

November 21, 2020 – Buck Mountain Ranch Final Chapter Sale – Springfield, Missouri

January 21-25, 2021 – The New Year's Collection 2021 –

February 11-13, 2021 – Sandhills Performance Wagyu/Schardt Cattle Company Online Sale –

March 20, 2021 – Triangle B Ranch's 10th Annual Spring of Opportunites Sale

March 27, 2021 – Bowman Farms Complete Dispersion – Clemson University, North Carolina

April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas

May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington

June 12, 2021 – Passion For Prime – Salina, Kansas
To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance

Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.