AWA Friday Newsletter - November 27, 2020

AWA Friday Newsletter - November 27, 2020 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


An article in Drovers Journal pointed out that research by Temple Grandin and others have shown favorable relationships between animal temperament, performance and carcass quality. Genetic selection for calm temperament can help, but good handling can benefit health and performance in cattle as well. Other studies have shown that stress can have a negative impact on immunity and vaccine response in cattle. Low-stress handling has emerged as a key tool for preventing disease and protecting performance in cattle. In recent years there has been significant emphasis on animal handling, but we can still make improvements at every segment of the industry.

National Cattlemen’s Beef Association, Merck Animal Health, National Beef Quality Assurance, and the Beef Checkoff have teamed up to present a series of workshops and tours to address Stockmanship and Stewardship.
Videos from a recent virtual conference are now available online for viewing by following the S+S Virtual Event link at

2021 AWA Breeders Guide

We are now accepting advertising submissions for our 2021 Breeders Guide. Distributed to all new members and featured at shows, conferences and under the Where to Buy section of the AWA website, the Breeders Guide is one of the best ways to get your brand seen.

Click on the adjacent thumbnail to sample the 2020 guide. If you're interested in participating in the 2021 edition, please contact the AWA office for pricing and specifications. 

AWA Board Nominations and Voting

During the AGM a great slate of candidates were nominated to serve as AWA Board of Directors. Voting will begin on Monday, November 9, 2020 and last through Monday, November 30, 2020 by 5:00 PM Pacific time.
AWA members in good standing eligible to vote as of September 30, 2020 will receive an email from Simply Voting with your login information. Be sure to check your spam and junk folders if you don’t see it in your inbox. You can login to your DigitalBeef account and check the email address we have for you. If you need to make any changes contact the office right away.
Candidates for the 3 available director positions are (in alphabetical order) as follows.

Pamela Armstrong - Maple Row Stock Farm - Clarence, NY
Ryan Bagley - Bagley Beef Company - Logansport, LA
Matt Rainey - Caroland Farms - Landrum, SC
Marlin Stutzman - Schonbrook Farms - Howe, IN


AWA 2020 Virtual Conference Presentations

With a successful Annual General Membership meeting wrapped up, the virtual conference presentations are now available for viewing. If you registered for the AGM you should have already received your login, password and link to the presentations. If you have not yet registered, there is still plenty of time to experience them.

After clicking the link above and entering your contact info, the AWA will send you an invoice for $100 for the conference registration fee. Once paid, you'll receive a login, password and a link to the virtual presentations by our conference speakers. The presentation videos will go live October 30, 2020 and will be available to view on demand until Jan 1, 2021. Please contact the AWA with any questions.


Christmas is just around the corner. Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Share A Favorite Photo

We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will choose one a month to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

Upcoming Member Events

January 21-25, 2021 – The New Year's Collection 2021 –

February 11-13, 2021 – Sandhills Performance Wagyu/Schardt Cattle Company Online Sale –

March 20, 2021 – Triangle B Ranch's 10th Annual Spring of Opportunites Sale

March 27, 2021 – Bowman Farms Complete Dispersion – Clemson University, North Carolina

April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas

May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington

June 12, 2021 – Passion For Prime – Salina, Kansas
To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.