AWA Friday Newsletter - October 16, 2020

AWA Friday Newsletter - October 16, 2020 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


REGISTRATION NOW OPEN - Annual General Membership Meeting and Conference October 29, 2020


The Annual Wagyu AGM and Conference is almost here. The virtual event is scheduled for October 29, 2020 from 12 Noon to 4 PM Eastern Daylight Time. We have put together a great program and list of speakers including:

Francis Fluharty, Ph.D.
Animal & Dairy Science | Professor & Department Head,
University of Georgia
Topic: Nutrition of the Cow Herd, and Implications for
Reproductive Performance, Fetal Development and Calf
Matt Spangler, Ph.D.
Professor, Extension Beef Genetics Specialist, University of Nebraska
Topic: The Value of Phenotypes in A Genomic World
Mark Gardiner
Gardiner Angus Ranch, Ashland, KS
Topic: Data Based Selection and Technology Application Used
for Progress at Gardiner Angus Ranch
William Herring, Ph.D.
Director of Genetic Development, PIC, Hendersonville, TN
Topic: How Science Continues to Impact Livestock Production
Jamie Courter, M.S.
Beef Product Manager, Neogen
Topic: Advancements in Genomics
Mike MacNeil, Ph.D.
Delta G, Miles City, Montana
Topic: Inbreeding and Linebreeding
Harvey Blackburn, Ph.D.
USDA Agricultural Research Service’s National Animal Germplasm
Program, Fort Collins, CO
Topic: Genetic Diversity in the American Wagyu Population
Joe Heitzeberg
CEO & Co-Founder, Crowd Cow
Topic: Farm to Fork Wagyu in 2020 and Beyond

We still have sponsorship opportunities for the Conference. Your financial support is an important part of the success of the AWA Annual Conference but also further funds important projects to benefit the membership. Please contact the office if you have any questions.

Critical Deadline Approaching for Hurricane & Wildfire Relief

Oct. 30 is the deadline to submit wildfire and hurricane disaster assistance applications with the U.S. Department of Agriculture. Click here for more information.

NAILE is a Go!

We received news a few weeks ago that the North American Livestock Exposition (NAILE) will have a show. It will be modified from a normal NAILE, including being a participant-only event, but the show will go on. The Wagyu show due date was October 15th but we can still process a few more entries in the next few days.  Contact the AWA office for wagyu entry forms or DOWNLOAD THEM HERE.

Part 16: Pelvic Area

Pelvimetry is a useful culling tool to aid in the management of dystocia. Pelvic measurements can be obtained with a Rice Pelvimeter (Lane Manufacturing, Denver, CO), the Krautman-Litton Bovine Pelvic Meter (Jorgensen Laboratories, Inc. Loveland, CO), or the Equibov Bovine Pelvimeter (Ontario, Canada). The Rice pelvimeter is the preferred instrument to obtain pelvic measurements in cattle due to its ease of use, good repeatability, ability to read to at least 20 cm, and low cost compared to other pelvimeters. Pelvic area measured by the Rice pelvimeter is accurate and repeatable between and within veterinarians.

It is important that the person doing the measuring have a thorough understanding of the birth canal, pelvic structure, and reproductive tract. Practice and experience are necessary before accurate measurements can be obtained. The vertical measurement is the vertical diameter between the symphysis pubis on the floor of the pelvis and the sacral vertebrae. The horizontal measurement is obtained by determining the horizontal diameter at its widest point between the left and right ileal shafts. These measurements are read in centimeters and multiplied together to obtain the total pelvic area in square centimeters. (BIF)


Wagyu Virtual International Conference

The South African Wagyu Society is excited to announce an International Virtual Conference November 10-12, 2020.  The conference will feature several speakers on topics to include international demand, health, and carcass grading technologies. The schedule is now available.  Follow this link for more information.

Have you been looking for ways to help promote the Wagyu Breed?  Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Make sure to check out our new AWA-Embossed Buck 301 Stockman now in stock!


National Western Stock Show Postponed

Press Release: The 115th National Western Stock Show postponed until January 2022 In News by Karen Woods September 14, 2020

Denver, CO – The Western Stock Show Association (WSSA) Board of Directors together with the National Western Stock Show (NWSS) management, has made the difficult decision to postpone the 115th National Western Stock Show by one year and to resume the event in January 2022.

The COVID-19 pandemic does not allow for the Stock Show to host the annual event and comply with the health and safety guidelines that are necessary to protect Coloradan’s and help stop the spread. More importantly, the projected environment through to the end of the year is too uncertain and therefore not reassuring enough to allow a traditional Stock Show to take place without potentially compromising the health and safety of exhibitors, visitors, and the public at large.

Share A Favorite Photo

We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will choose one a month to feature in an upcoming newsletter! Please include your name and membership number and mail to

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit


Download our advertising fee schedule

Upcoming Member Events


October 24, 2020 – Vermont Wagyu Annual Production Sale – Springfield, Vermont

October 29, 2020 – Wagyu Signature Series II – Live Online Sale

November 7, 2020 – Sunshine State Auction – Ocala, Florida

November 17, 2020 – Triple Crown Steak Challenge – Auction

November 21, 2020 – Buck Mountain Ranch Final Chapter Sale – Springfield, Missouri

January 21-25, 2021 – The New Year's Collection 2021 –

February 11-13, 2021 – Sandhills Performance Wagyu/Schardt Cattle Company Online Sale –

March 20, 2021 – Triangle B Ranch's 10th Annual Spring of Opportunites Sale

March 27, 2021 – Bowman Farms Complete Dispersion – Clemson University, North Carolina

April 10, 2021 – M6 "Science is on our side" Dispersion – Alvarado, Texas

May 22, 2021 – Bar R Cattle Company Production Sale – Pullman, Washington

June 12, 2021 – Passion For Prime – Salina, Kansas
To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians
Masters of Beef Advocacy

National Education Center for Agricultural Safety

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.