AWA Friday Newsletter - September 17, 2021

AWA Friday Newsletter - September 17, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


Vol 2, No 38

This last year has opened many opportunities which has placed the American Wagyu Association and its members in a position to grow our businesses.  At the recent 2021 NCBA Trade Show I don’t believe any other booth of the approximate 350 booths created as much interest as the American Wagyu Association! Interest not only from consumers but producers wanting to capture a share of the demand for Wagyu was evident at the most prestigious trade show in the cattle industry.

Consumer demand for Wagyu beef is the driving force behind the rapid growth the American Wagyu Association is enjoying today.

Again, this year we have assembled a world-class group of speakers that are among the very best in their field and we are delighted they have agreed to prepare presentations for us. You will want to hear what they have to say on topics such as nutrition, management, genetics, and marketing.

Wrapping up the list of speakers for the 2021 AGM & Conference, Fort Collins, CO. is Dr. Mark Enns, Colorado State University, Dr. James Pritchett, Colorado State University, and Jenny Tweedy, Mishima Reserve.

We look forward to seeing you in Fort Collins, CO for the 2021 AGM & Conference.

Dr. Pritchett serves as the Dean of the College of Agricultural Sciences and the Director of the Agricultural Experiment Station at Colorado State University. His passion is serving Colorado agriculture and implementing the shared strategic vision of CAS. On a day-to-day basis, Pritchett directs operations and administration for the College’s activities. He is a land grant economist who enjoys working in a wide range of teaching, research and engagement activities including agribusiness management, water resource economics, community development and interdisciplinary land management strategies.  Originally from southeastern Colorado, Pritchett is a two-time alumnus of CSU, and he received his PhD from the University of Minnesota in Agriculture and Applied Economics.

Mark grew up working on the family’s 4th generation wheat and cattle operation in northwest Oklahoma. Those early experiences stimulated his interest in livestock and agriculture and led him to undergraduate degrees from Tabor College, and Masters and Doctorate degrees in Animal Breeding and Genetics from Colorado State University.  After completing his education, he worked two years in New Zealand for Landcorp Farming Ltd, the largest ranching company in that country.  At Landcorp, he developed genetic improvement programs for beef cattle, deer, sheep, and goats.  After his time in New Zealand, he spent 4 years at the University of Arizona and then joined the Department of Animal Sciences at Colorado State University in 2001.  As a professor at CSU he teaches courses at both the undergraduate and graduate level in animal breeding and genetics, and in livestock production systems; and serves as the director of the Western Center for Integrated Resource Management.  His primary research focus is on beef cow adaptability/longevity and genetic improvement in susceptibility to bovine respiratory disease and pulmonary hypertension (e.g. High mountain disease and feedlot heart failure).  He has special interest in using multi-trait selection and genetic improvement to better profitability of beef production.

Mark serves the beef industry through activities with the CSU Center for Genetic Evaluation of Livestock—a center that calculates EPD and performs foundational genetic evaluation research for breed associations and producer groups both nationally and internationally. In addition he serves on the board of directors for the Beef Improvement Federation as the western region secretary.

He is married to Kellie who teaches Agriculture Education at Colorado State University.  They have a son, Wyatt, and a daughter, Avery.

Jenny Tweedy is the Director of Cattle Operation for Mishima Reserve American Wagyu Beef. As the Director of Cattle Operations, she is responsible for procuring F1 Wagyu cross feeder calves from a select network of cow calf producers across the United States.  She also serves on the Board of Directors for the American Wagyu Association, chairing the Breed Improvement Committee for two years and currently serving as the Member at Large on the Executive Committee. Jenny resides in Fort Collins, CO with her two children, Landon (6) and Bailey (3) and is a proud Alumni of Colorado State University’s Animal Sciences Department.



Still Time to Register for the AGM & Conference, September 23-25, 2021

If you have any questions, please feel free to contact the office.    

Inputting Yearling Data Part 4:

Premise/Pasture: Location of the Animal

CG: Contemporary Group Designation. This is the numeric value for the animal’s management group indicating which animals were managed alike from weaning to yearling.

Feed: Feed Code. Select the most appropriate feed code for the animal from the dropdown menu. Options include Pasture or Roughage, Pasture or Roughage with supplement, Dry lot fed – low energy ration.

EID: Electronic ID from an EID Ear Tag

Status: Status of the subject animal. Defaults to ‘Active’. If animal is inactive, and may have died, or been culled or sold commercially, select the most appropriate status for the animal from the dropdown menu.


Team Wagyu Shirts
Taking orders at the Conference!
Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter!
AWA Calendar
April 1, 2021 – Annual Membership Renewal – Late Fees Apply
May 1, 2021 – CAR Fall Enrollment Starts

June 30, 2021 – CAR Fall Enrollment Deadline – Fees Increase July 1
September 23 – 25, 2021 – Annual General Meeting and Conference, Fort Collins, CO

Upcoming Industry Events/Livestock Shows
November 17, 2021 – NAILE – Wagyu Show – Louisville, KY
January 9 , 2022 – NWSS – Wagyu Show – Denver, CO
February 28 – March 20, 2022 – Houston Livestock Show and Rodeo – Houston, TX

February 1 – 3, 2022 – NCBA  Trade Show – Houston, TX

Upcoming Member Events
September 24, 2021 - Signature Series 3.0 Wagyu Sale- Fort Collins, CO
October 9, 2021 – – Domestic and International Frozen Genetics

Oct. 14, 2021 – Joseph Decuis Inaugural "Toast to a Wagyu Celebration" Sale, Roanoke, IN
Oct. 23, 2021 – Vermont Wagyu Production Sale – At the Farm in Springfield, VT

November 6, 2021 - Texas Wagyu Association - Fall Harvest Event - Luling, Texas
March 19, 2022 - Triangle B Ranch - Spring of Opportunities Production Sale - Stigler, OK
March 26, 2022 - The Top Shelf Collection - Genomic Marvels at their Finest - Luling, TX
April 9, 2022 - M6 Ranch Wagyu - Bull Battery Sale - Alvarado, Texas
June 4, 2022 - Passion For Prime - Salina, Kansas

To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Masters of Beef Advocacy

National Education Center for Agricultural Safety
Beef Cattle Community

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit

Download our advertising fee schedule

Robert Williams, Ph.D.
Executive Director


Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.