AWA Friday Newsletter - September 3, 2021

AWA Friday Newsletter - September 3, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.


Vol 2, No 36

Excitement continues to build for the 2021 Annual AGM & Conference in Fort Collins, CO. Education, networking, and entertainment will once again be the central theme for registered attendees. As I’ve often said there has never been a better time to be a part of the American Wagyu Association, arguably the fastest growing beef breed association in America.  More than 50% of our current membership has joined the association in the last three years!  This is phenomenal growth and speaks to the excitement that’s being generated about this breed in the United States.


Conference registrations are coming in and we are going to have a great turnout! To give everyone a chance to register for the conference we are going to extend the late registration deadline and fee ($400) to Sept. 17th.  So, if you have not registered yet, there is still time.  We do need you to know that registrations received after Sept 6th will not have a pre-printed name tag.

Although deadlines have passed for many of the sponsorship opportunities we can still work with you if you would like to have a trade show booth or discuss other options.   

This week we are featuring three speakers for the AGM & Conference, Dr. Keith Belk, Professor and Head, Department of Animal Science at Colorado State University. Dr. Brad Morgan, Professor of Animal Science at Colorado State University. And Dr. Gary Smith, Distinguished Professor Emeritus of the Department of Animal Science at Colorado State University.


We look forward to seeing you in Fort Collins, CO., September 23-25, 2021.


Keith Belk serves as Professor and Head, Department of Animal Science as well as an Adjunct Professor in the Colorado School of Public Health.  Previously, he served as a Professor and Holder of the Ken & Myra Monfort Endowed Chair in Meat Science with the Center for Meat Safety & Quality, Department of Animal Sciences, Colorado State University.  He also served as Director of the Center for Meat Safety & Quality at CSU.  He earned B.S. and M.S. degrees from CSU, and a Ph.D. from Texas A&M University.  He has been employed in the private sector as a buyer by Safeway, Inc., and by the USDA Agricultural Marketing Service in Washington, DC, as an International Marketing Specialist. 

At Colorado State University since 1995, he has authored or co-authored 252 refereed scientific journal articles, provided over 530 invited presentations, generated >$22M in extramural research funding, and was the primary inventor on two patents.  He served as the state Meat Extension Specialist between 1995 and 2000, on the Editorial Board for the Journal of Animal Science in 1997-2000, on the Board of Directors for the American Meat Science Association (AMSA) between 2003-2005, and as President of AMSA in 2009-2010.


J. Brad Morgan was raised on a ranch and oil community of Antlers, Oklahoma. He received his B.S. in Animal Science from Oklahoma State University (1985), his M.S. in Meat Science from the University of Nebraska–Lincoln (1988) and his Ph.D. in Animal Science from Texas A&M University (1991). Brad was an Assistant Professor and Extension Meats Specialist at Colorado State University from 1991 to 1995 where he was part of the inaugural National Beef Quality Audit and other high impact research projects. In 1995, Dr. Morgan joined the Animal Science faculty at Oklahoma State University. He taught undergraduate and graduate meat science courses and conducts research on the quality, quantity, safety, and usefulness of meat and meat products. Morgan’s research and expertise in meat tenderness and color is known nationally and internationally. He has conducted research for companies such as Wal-Mart, National Beef, Harris Ranch Beef, Tyson Red Meats, Outback Steakhouse, Standard Meat Company, Sam Kane’s Pacing, Performance Food Group, Sysco, PM Beef and the U.S. Meat Export Federation. 

One of Morgan’s last research interests focused on development, verification and implementation of the OSU Beef Tenderness Prediction System along with developing the dry aging protocols for beef cuts destined for international markets. Morgan attracted over $12.5 million in extramural funding, published over 90 journal articles, given over 1,500 invited presentations, and conducted research in 29 countries.  Morgan has received numerous research and teaching awards including the Outstanding Teaching Award from the American Meat Science Association along with the Outstanding Scientist in the Division of Agriculture at Oklahoma State University.  Additionally, Morgan served as the president of the American Meat Science Association.  For five years, Morgan was the Sr. Director of Protein for the Performance Food Group (PFG).  At PFG, they delivered more than 125,000 food and food-related products to 85,000 customer locations daily.  Most recently Morgan rejoined the faculty in the Animal Science at Colorado State University.

Gary Smith is a distinguished professor emeritus of the Department of Animal Science at Colorado State University (CSU), where he occupied the Monfort Endowed Chair in Meat Science from 1990 until his retirement in 2010. Smith is an accomplished researcher, a gifted teacher and legendary mentor to students, professors and technical specialists throughout the meat industry. An internationally established meat scientist, he is considered one of the world’s top meat safety experts.

Prior to his service at CSU, Smith served as professor (1969-1982) and head (1982-1990) of the Department of Animal Science at Texas A&M University and remains an adjunct member of the graduate faculty. Smith’s work in the composition, quality, safety, packaging and retailing of red meat earned him scores of awards. They include the Distinguished Research Award and the Distinguished Teaching Award from both the American Society of Animal Science and the American Meat Science Association.

He has authored more than 1,000 articles in scientific journals, conference proceedings, technical reports and industry magazines. He was chairman of the National Academy of Sciences committee that wrote “Irradiation of Meat and Meat Products,” and a member of the committee that wrote “Designing Foods.” He was inducted into the Meat Industry Hall of Fame in 2009.



Registration for our 2021 AGM and Conference
is now OPEN!

This year the conference is in Fort Collins, Colorado and we have been working very closely with the Colorado State University Department of Animal Science to put on a very informative and fun conference.

Please click on the above link to view the sponsorship opportunities, the preliminary schedule, presenters and also the link to the registration form.

We hope you will consider becoming a sponsor for this year’s conference. We have many different types of sponsorships to suite your business needs.

If you have any questions, please feel free to contact the office.

Steps to Submitting Performance Data – #14

Inputting Yearling Data Part 2:

Sex: If entering yearling information for a bull that has since been castrated, you can update the animal to a steer in the dropdown menu. The dropdown menu does not appear for females.

Yearling Date: Enter the date that the animal’s yearling measurements were taken. Age range for collecting yearling weights on animals is 320 to 410 days of age.

Age: Will auto-calculate the animal’s days of age at the time of the entered yearling date.

Weight: Enter the actual weight of the animal as measured on entered yearling date. Round to the nearest pound.

Adj: Adjusted 365 day yearling weight. Will auto-calculate if animal is within required age range of 320 to 410 days of age. Will not calculate if animal is below or above this range.

Temper: Temperament of the animal. Select the most appropriate option from the dropdown menu.

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter!

Wagyu was big hit at the recent NCBA Convention Trade Show in Nashville, TN.  We thank Mishima Reserve Wagyu Beef, Washington and Sakura Wagyu Farm, Ohio for participating in the trade show and sponsoring the Wagyu beef samples! As usual it was a BIG hit!

AWA Window Shades
Now Available

Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed. It's hot out there. Check out our new AWA window shade to help you beat the heat!

AWA Calendar
April 1, 2021 – Annual Membership Renewal – Late Fees Apply
May 1, 2021 – CAR Fall Enrollment Starts

June 30, 2021 – CAR Fall Enrollment Deadline – Fees Increase July 1
September 23 – 25, 2021 – Annual General Meeting and Conference, Fort Collins, CO

Upcoming Industry Events/Livestock Shows
November 17, 2021 – NAILE – Wagyu Show – Louisville, KY
January 9 , 2022 – NWSS – Wagyu Show – Denver, CO
February 28 – March 20, 2022 – Houston Livestock Show and Rodeo – Houston, TX

February 1 – 3, 2022 – NCBA  Trade Show – Houston, TX

Upcoming Member Events
September 11, 2021 – – "Calling all Ladies" Live and Frozen Lots
September 24, 2021 - Signature Series 3.0 Wagyu Sale- Fort Collins, CO
October 9, 2021 – – Domestic and International Frozen Genetics

Oct. 14, 2021 – Joseph Decuis Inaugural "Toast to a Wagyu Celebration" Sale, Roanoke, IN
Oct. 23, 2021 – Vermont Wagyu Production Sale – At the Farm in Springfield, VT

November 6, 2021 - Texas Wagyu Association - Fall Harvest Event - Luling, Texas
March 19, 2022 - Triangle B Ranch - Spring of Opportunities Production Sale - Stigler, OK
March 26, 2022 - The Top Shelf Collection - Genomic Marvels at their Finest - Luling, TX
April 9, 2022 - M6 Ranch Wagyu - Bull Battery Sale - Alvarado, Texas
June 4, 2022 - Passion For Prime - Salina, Kansas

To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Masters of Beef Advocacy

National Education Center for Agricultural Safety
Beef Cattle Community

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. C