AWA Friday Newsletter - September 4, 2020

AWA Friday Newsletter - September 4, 2020 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.



AWA Office Closed for Labor Day

The American Wagyu Association office will be closed Monday, Sept. 7, 2020 to allow staff to enjoy the Labor Day weekend with their families.


Annual General Membership Meeting and Conference Date Re-scheduled for October 29, 2020

We restructured this year to a virtual AGM and Conference because of COVID 19.  But we have lined up several speakers to give virtual presentations on topics regarding genetics, inbreeding and linebreeding, nutrition, management, and marketing of Wagyu cattle and beef.

Sponsorship opportunities for the 2020 AGM & Conference are now available. Your financial support of the AWA is an important part for the success of the annual conference and the Wagyu producers. Please review the attached flyer and contact the office if you have any questions.

Part 10: Dam Weight and Height

Collection of dam weight and height should be collected at the same time weaning weights on calves are collected. Mature cow size is useful to match biological type to the environment where those cows are expected to perform. Mature weight should be collected on an individual animal scale and should be recorded to the nearest pound. The weight should be collected on a high-quality digital or mechanical individual animal scale.

Mature height should be measured when the cow is standing on a flat surface with her hips level, and height is measured in inches. The measuring stick should be perpendicular to the ground with the height measured directly over the hooks.

Have you been looking for ways to help promote the Wagyu Breed?  Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed.

Wagyu Virtual International Conference

The South African Wagyu Society is excited to announce an International Virtual Conference November 10-12, 2020.  The conference will feature several speakers on topics to include international demand, health, and carcass grading technologies.  Follow this link for more information.

Masters of Beef Advocacy

Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.

The online lessons address environmental sustainability, beef nutrition, animal welfare and beef safety while taking advocates through the beef lifecycle, from pasture to plate. The course also offers historical context on the evolution of the U.S. beef industry from the time the first cattle were brought to North America to today.

Upon completion of five interactive online lessons, advocates will be equipped with the communication skills and information to be confident in sharing beef stories on social media and in our communities to help others better understand how cattle are raised and how beef belongs as part of healthy, sustainable diets.

North American International Livestock Exposition

For those planning to attend and show at the NAILE this year, here is the latest information which was posted Tuesday September 1, 2020:

We know everyone wants to know what is happening with #NAILE20. We are submitting a plan through the Governor’s Office's Healthy at Work initiative to have the event this year. Once a final decision is made, we will let everyone know and also let you know when entry forms and the premium book will be available. We appreciate your patience during this unprecedented time.
We will keep you posted as we know more.

Share A Favorite Photo

We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will choose one a month to feature in an upcoming newsletter! Please include your name and membership number and mail to

Hilary Eshelman, shared by member #556
Joseph Decuis Wagyu, Roanoke, IN

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit
Upcoming Member Events
October 1st-5th,  2020 - Prime Harvest Online Wagyu Sale - Online Sale

October 3, 2020 – 3rd Annual M6 Wagyu Bull & Female Sale – Alvarado, Texas
October 24, 2020 – Vermont Wagyu Annual Production Sale – Springfield, Vermont

October 29, 2020 - Wagyu Signature Series II - Live Online Sale
November 7, 2020 – Sunshine State Auction – Ocala, Florida
To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Beef Quality Assurance
Beef Improvement Federation
Ultrasound Technicians

Robert Williams, Ph.D.
Executive Director

Contact us at for any advertising inquires.
Visit us at for more information about the Wagyu breed.