AWA Friday Newsletter - July 30, 2021

AWA Friday Newsletter - July 30, 2021 To receive our weekly newsletter in your inbox, contact the AWA office and request to be added to our email list.

Vol 2, No 31

The Countdown to the Annual General Membership Meeting & Conference in Fort Collins, CO continues. Registrations for the conference and hotel are coming in. Be sure to register and reserve your room at the hotel headquarters.

Below is more information on registration, sponsorship, and advertising opportunities.

Our featured speaker this week for the AGM & Conference is Beejan Mehrabani, National Cattlemen’s Beef Association. The last year has certainly brought its challenges, but it’s also brought forth opportunities and perhaps changed the landscape in regards to production and consumer demand.

Beejan Mehrabani is the Director of Market Research at the National Cattlemen’s Beef Association. The market research team helps enhance a range of Beef Checkoff funded work, by bringing strategic insights through survey and channel related data to the forefront as it relates to the food landscape and beef.
Beejan has 7 years of Market Research experience, having conducted hundreds of studies. Topics have ranged from a variety of focus areas such as tracking consumer perceptions of beef, supply chain data analysis, consumer segmentation, and advertising evaluation. Prior to NCBA, Beejan worked for 20|20 Research, where he was Manager of Market Research for the agency working on a wide variety of products from consumer-packaged goods to pharmaceuticals. Prior to market research, he also spent time as a flight schedules analyst at Frontier Airlines. Preceding his career at Frontier, he received his B.A from Creighton University in Omaha, Nebraska. Beejan loves living in Colorado where he golfs with his wife and enjoys the outdoors.

Attending the NCBA Convention & Trade Show?
Plan to visit the American Wagyu Association at booth 1748.

Registration for our 2021 AGM and Conference is now OPEN!
This year the conference is in Fort Collins, Colorado and we have been working very closely with the Colorado State University Department of Animal Science to put on a very informative and fun conference.

Please click on the above link to view the sponsorship opportunities, the preliminary schedule, presenters and also the link to the registration form.

We hope you will consider becoming a sponsor for this year’s conference. We have many different types of sponsorships to suite your business needs.

If you have any questions, please feel free to contact the office.

Advertising Now Available in the 2021 Annual Conference Program
Proceeds go to support the Annual Conference, research, and other association programs. The conference program is mailed to the entire active membership of the AWA and used for promotion throughout the year at other events and inquiries.

This is an excellent way for members of the American Wagyu Association and service providers to let others know about their great genetics and services. Click on the following link for rates and specifications. Please contact the office to reserve your spot.

Steps to Submitting Performance Data – #10
Inputting Weaning Data for Calves Part 3 (Click on screenshot thumbnail to enlarge)

Height: Hip Height of the Calf, to the nearest half inch.

Height Date: Date Hip Height measurement was taken.

Premise/Pasture: Pasture location of the calf prior to the weaning measurement date.

CG: Contemporary Group Designation. This is the numeric value for the calf’s management group indicating which calves were managed alike from birth to weaning.

Feed: Feed Code. Select the most appropriate feed code for the calf from the dropdown menu. Options include Dam Only to Bottle Fed, No Dam.

The North American International Livestock Exposition (NAILE), Louisville, KY has announced a tentative show date for Wagyu, Wednesday November 17, 2021.  Show date for Wagyu at the National Western Stock Show (NWSS), Denver, CO is Sunday January 9, 2022. More information will be made available as it comes available to the AWA.

AWA Window Shades Now Available
Whether you’re interested in something for yourself or a gift for your customers, we have several items to choose from. With each purchase you are helping support your association and proudly support this great Wagyu breed. It's hot out there. Check out our new AWA window shade to help you beat the heat!

Share a Favorite Photo
We make lots of memories with family, friends and Wagyu cattle! What activities have you been up to on the farm? Send us a picture and we will chose one to feature in an upcoming newsletter!

AWA Calendar
April 1, 2021 – Annual Membership Renewal – Late Fees Apply
May 1, 2021 – CAR Fall Enrollment Starts

June 30, 2021 – CAR Fall Enrollment Deadline – Fees Increase July 1
September 23 – 25, 2021 – Annual General Meeting and Conference, Fort Collins, CO

Upcoming Industry Events/Livestock Shows
August 10 – 12 , 2021 – NCBA Trade Show – Nashville, TN
November 17, 2021 – NAILE – Wagyu Show – Louisville, KY
January 9 , 2022 – NWSS – Wagyu Show – Denver, CO
February 28 – March 20, 2022 – Houston Livestock Show and Rodeo – Houston, TX

February 1 – 3, 2022 – NCBA  Trade Show – Houston, TX

Upcoming Member Events
August 8, 2021 – – Semen Shootout (1 Hour Event)
August 21, 2021 – Elite Wagyu Sale - Salado, TX
August 23-27 – Triple Crown Steak Challenge: Send in your Steaks
September 11, 2021 – – "Calling all Ladies" Live and Frozen Lots
Oct. 2, 2021 – Joseph Decuis Inaugural "Toast to a Wagyu Celebration" Sale, Roanoke, IN
October 9, 2021 – – Domestic and International Frozen Genetics
Oct. 23, 2021 – Vermont Wagyu Production Sale – At the Farm in Springfield, VT
November 6, 2021 - Texas Wagyu Association - Fall Harvest Event - Luling, Texas
March 19, 2022 - Triangle B Ranch - Spring of Opportunities Production Sale - Stigler, OK
March 26, 2022 - The Top Shelf Collection - Genomic Marvels at their Finest - Luling, TX
April 9, 2022 - M6 Ranch Wagyu - Bull Battery Sale - Alvarado, Texas
June 4, 2022 - Passion For Prime - Salina, Kansas

To post an upcoming event or to advertise your event with a live link, please contact the AWA Office.

Helpful Links

Stockmanship & Stewardship
Beef Quality Assurance
Beef Improvement Federation
Masters of Beef Advocacy

National Education Center for Agricultural Safety
Beef Cattle Community

Advertise with the AWA
The American Wagyu Association offers many ways members can advertise their genetics and products through AWA services. These include Face Book, Premium Advertising Page, eBlasts, Classifieds, the Annual Breeders Guide and other opportunities. Contact the AWA office for more information or visit